CTA feature vs Wistia

GAP ANALYSIS

  • Theme and position are dropdowns, which are not idea

    • Either radio buttons or icons.

  • Wistia does not open a sidepane, so CTA changes are visible on video while editing.

    • This is great because you can see what you like.

    • Sidepane means we have to open the sidepane everytime

    • Let's follow the style with theming in NeetoCal/Record

  • Loom allows you to set a default link or default CTA which will be added to all videos made in the future

  • Wistia shows transcript while adding CTA, so you align it like that.

  • Wistia allows you to easily place the CTA based on your timing

    • We can add an option to select time from the video if the above is challenging

  • Wistia has a global save, you can add multiple CTAs and saving will be global

    • In out case each CTA is saved. Let's keep it that way. Realistically how many CTAs will a person add?

Issues:

  • We have two add new cta buttons which looks off.

  • There is no validation that end time is within video duration

    • Wistia does it but, it's not evident

  • CTA button in editing ends up outside the video

  • We can definitely add a better icon. An announcement icon or action icon

  • We need to link help article

  • CTAs as heading may not be descriptive enough. We can change it to Call to Action.