Send booking events to Google Analytics

Once Google Analytics is connected, NeetoCal sends page views from your public scheduling pages. Booking events go further: they report every step a client takes on the way to booking, so you can see where clients drop off and how much revenue each scheduling link brings in.

You need Google Analytics connected first. See Connect Google Analytics.

Turning on booking events

Booking events are off by default, for both new and existing connections.

Visit Admin panel.
Click on Other Integrations.
Click on Google Analytics.
Turn on Send booking events to Google Analytics.

Check this before you turn it on

If you already send your own booking event to this same Google Analytics property, for example from your own website or through Google Tag Manager, turning this on records every booking twice and your revenue and conversion counts both double. Remove your own tracking first, or connect NeetoCal to a different property.

What gets tracked

view_item_list when a client opens your intro page and sees your list of meetings
view_item when a client opens one scheduling link
add_to_cart when a client picks a time slot
begin_checkout when a client fills in the booking details
add_payment_info when a client submits a payment
purchase when the booking is placed

These are Google's own standard e-commerce event names, so Google Analytics fills in its built-in reports on its own, with no further setup.

Breaking reports down by scheduling link

Booking events carry extra details, and the most useful one tells you which scheduling link a client was booking. Google Analytics ignores these until you register each one as a custom dimension.

scheduling_link is the scheduling link the client is booking. Sent on every booking event except the intro page list.
is_free is whether the meeting is free or paid. Sent on every booking event except the intro page list.
is_awaiting_approval is whether the booking still needs your approval. Sent on placed bookings.

Creating custom dimensions

In Google Analytics, go to Admin > Data display > Custom definitions.
Click Create custom dimension.
Enter a dimension name, set Scope to Event, and enter the parameter name, such as scheduling_link, in Event parameter.
Click Save, then repeat for the others.

Set these up as soon as you can. A custom dimension only applies to events that arrive after you create it. Anything collected before that will not have it, and there is no way to add it back later.

Seeing your booking funnels in Google Analytics

There are two ways to see the funnel. One is already built into Google Analytics, and one you build yourself.

Existing funnels (H3)

Go to Reports > Monetization > Purchase journey. This works with no setup at all. Its steps are fixed and cannot be changed, so it shows session start, view_item, add_to_cart, begin_checkout and purchase.
Create your own funnel

Go to Explore > Funnel exploration to build the full six step funnel yourself, and break it down by scheduling link, device or campaign. This is the report to use when comparing how your links convert.

To break the funnel down by scheduling link, register scheduling_link as a custom dimension first. See Creating custom dimensions.

Standard reports take 24 to 48 hours to fill in. Reports > Real-time updates straight away, so use it to confirm events are arriving.

Note

Booking events are sent from your public scheduling pages only. Pages embedded in your own site with the NeetoCal embed code do not send page views or booking events.
Revenue counts bookings placed, not money received. A booking paid in cash, one still awaiting your approval, and one later cancelled or refunded are all counted, so the revenue in Google Analytics reads higher than what you collect. Filter out is_awaiting_approval to leave out bookings you have not accepted yet.
Free bookings are sent without a value or currency, because Google Analytics needs a currency whenever a value is set. Use is_free to tell free and paid bookings apart.
Amounts are sent in the currency the client was charged. Google Analytics converts them into your property's reporting currency using the previous day's rate.